Adweek’s Surreal Super Bowl Ad-Pitching Bot Highlights AI's Strengths and Shortcomings

Machine learning can't yet helm a campaign, but could potentially help creatives do their jobs

As artificial intelligence becomes increasingly advanced, how many years out are we from machines being able to write mainstream commercials?

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This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.