Alt Image Text

The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future

Leadership & Talent

The consultant talks about her big-picture approach, her company's genesis and, of course, Jeff Goldblum.

Alt Image Text

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

Perspective

On the venerable old spirit that’s become surprisingly trendy again

Alt Image Text

DTC Brands Are Targeting Consumers Where Their Attention Is—Their Phones

Performance Marketing

Rather than sending out another overlooked email.

Alt Image Text

Marketers Are Looking to Casual Mobile Gaming to Target Audiences

Programmatic

Developers and media buyers partner to reach consumers on their phones.

Alt Image Text

As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt

Privacy & Trust

Regulators have been forced to push back against some industry giants.

Alt Image Text

Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy

Data Points

New data from Lab42 shows a renting trend in the sharing economy.

Alt Image Text

9 Tips From Google’s CMO for Creating a More Inclusive Work Environment

Voice

Lorraine Twohill shares advice gleaned from some of the tech giant’s recent initiatives.

Alt Image Text

Broadcasters Used to Worry About Cannibalizing Viewers, but They’re Debuting 64 Shows This Week

Programming & Performance

Inside ABC, CBS, Fox and NBC’s decision to reembrace a single fall TV premiere week.