Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
Ana Milicevic will tell you that ad tech runs in her blood. Born in Serbia to a television-director mother and an engineer father, she found early on that she felt most at home at the middle ground of both the glamorous world of media and the hard-wired world of technology. That passion led her to start a software company in her dorm room, snatch a position at the UN and take roles at a handful of global leaders in the ad-tech space.
“I get a little antsy when I’m in one place for too long,” she confessed, adding that those moves have ultimately made her a better marketer.