Broadcasters Used to Worry About Cannibalizing Viewers, but They’re Debuting 64 Shows This Week

Inside ABC, CBS, Fox and NBC’s decision to reembrace a single fall TV premiere week

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When the 2018–19 TV season began a year ago, ABC only premiered half of its fall shows during that first week, choosing instead to stagger its fall rollouts over a month.

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This story first appeared in the Sept. 23, 2019, issue of Adweek magazine. Click here to subscribe.