Broadcasters Used to Worry About Cannibalizing Viewers, but They’re Debuting 64 Shows This Week

Inside ABC, CBS, Fox and NBC’s decision to reembrace a single fall TV premiere week

Broadcasters have rethought the decade-long strategy of avoiding premiering all their fall shows opposite one another in the peak TV era. Photo illustration: ChefBoyRG; Courtesy of ABC, FOX, NBC, and CBS

When the 2018–19 TV season began a year ago, ABC only premiered half of its fall shows during that first week, choosing instead to stagger its fall rollouts over a month.

This story first appeared in the Sept. 23, 2019, issue of Adweek magazine. Click here to subscribe.
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.