Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
In 2019, games are everywhere. The global number of people tapping into them across their phones is set to top out at more than 2.4 billion by December and is expected to reach more than 2.7 billion by the end of 2021. Now, game developers and marketers alike are taking notice—and thanks to the rollout of uniquely engaging ads unavailable on other platforms, in-game advertising is easier than ever.
In the past, the bulk of consumer cash in the gaming market was dedicated to in-app payments (IAP) where players could punch in their credit card information to buy boosts in-game.