Portrait of Robert Klara

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

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How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For

Perspective

A Mars mission and toy doll were among its first customers.

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‘The Birkin Houdini’ Worked His Hermès Magic and Conjured These Elegant Espadrilles

Fashion & Apparel

A bespoke summertime sandal, upcycled from designer silk scarves.

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When It Comes to Patriotism, Why Does Budweiser Keep Trying to Outdo Itself?

Beer, Spirits & Cannabis

As Budweiser’s marketing vp Renaldo Chapman explained to Adweek, the cans already wear a red, white and blue color motif all year long, but “to help kick off the summer… [...]

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Rothy’s Thinks Men Are Ready for Its Eco-Friendly Footwear

Fashion & Apparel

“We see the same opportunity men's that we see on women's,” co-founder and CEO Stephen Hawthornthwaite told Adweek. “[It’s] that front-of-the-closet shoe.”

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New York’s TWA Hotel Has a New Way of Luring Guests: Roller-Skating at JFK Airport

Travel & Transportation

“We had 125 people skate on Saturday, and we were very happy with that,” the CEO told Adweek, describing the many views his skating rink offers that few (indeed any) [...]

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Mr. Bubble Celebrates 60 Years of Cleaning Up Kids—and the Tubs They’re Playing In

Perspective

Through rebrands, the soap company has kept its cute, pink mascot.

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What Does the End of the Pandemic Smell Like? These Brands Have Found Success Trying to Find Out

Branding

According to Yankee Candle’s fragrance expert Taylor Perlis, 2021’s scent is especially meaningful, given the national case of cabin fever.

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Why Did It Take Tiffany & Co. 135 Years to Make a Diamond Ring for Men?

Retailing

One thing Charles Lewis Tiffany never did was create a diamond engagement ring for men. It would take a pandemic to do that. Or maybe the French.

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In a Brand Refresh, Cracker Barrel Strikes a Reassuring—and Inclusive—Tone

Food & Beverage

The brand takes on the delicate task of finding the right post-pandemic message.