Advertising

Fools Rush In: The Funniest, Weirdest and Wildest Brand Stunts of April Fools' Day 2022

After two years of avoiding the holiday, marketers launched more activations—but still played it safe

a collection of fake april fools' day products — T-Mobile, Duolingo and Kotex were among the brands delivering offbeat pranks.Collage: Adweek

By Jess Zafarris & Rafael Canton & Paul Hiebert & Brittaney Kiefer

April 1, 2022

April Fools’ Day is back.

Jess Zafarris

Jess Zafarris is the director of audience engagement at Adweek.

Rafael Canton

Rafael Canton is Adweek's breaking news reporter for brand marketing.

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

Recommended articles