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JetBlue has a new beverage partner in the sky, making the switch from Coca-Cola to PepsiCo this summer.
The brands celebrated their partnership this week with an addition to the Queens skyline, with JetBlue’s logo joining the landmarked Pepsi-Cola sign that still lights up the Long Island City waterfront near the brand’s former bottling factory, which was sold in 2003. (Famously protective New Yorkers weren’t exactly charmed.)
It wasn’t the PepsiCo’s flagship beverage that wooed JetBlue away from Coca-Cola, however.