Pepsi VP Todd Kaplan Takes a Challenger Brand Position to Drive Category Disruption

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In his nearly 13 years with PepsiCo, Todd Kaplan has taken on multiple different roles, from Sports Marketing to Incubation Brands to leading Global Innovation and Insights. Those experiences served as the perfect runway to his new role as Head of Marketing for the Colas and Pepsi segment where he is taking the category disruption head on and staying laser-focused on the consumer to deliver on the Challenger brand heritage of the nearly 120-year-old beverage brand.

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