In a Subtly Delightful Twist by Coca-Cola, These Outdoor Ads Point You to Recycling Bins

Publicis Italy says the approach is boosting recycling rates

The decision on whether to recycle an empty bottle or just throw it in the trash shouldn’t be one determined by convenience, but alas, such is human nature. People are simply more likely to recycle if they can easily find and get to the right bin.