7-Eleven and 311 Swapping Social Accounts Is the Only April Fools’ Stunt Worth Your Time

They've changed a lot and then some some, but they've always been down down

Band meets brand as '90s rock group 311 swaps feeds with convenience chain 7-Eleven. Twitter

This year and last, there have been plenty of naysayers warning against brands wading into April-Fools’-Day-prank territory, which is understandable given the rather intense anxiety the world’s been under.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}