7-Eleven and 311 Swapping Social Accounts Is the Only April Fools’ Stunt Worth Your Time

They've changed a lot and then some some, but they've always been down down

Band meets brand as '90s rock group 311 swaps feeds with convenience chain 7-Eleven. Twitter

This year and last, there have been plenty of naysayers warning against brands wading into April-Fools’-Day-prank territory, which is understandable given the rather intense anxiety the world’s been under.

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@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."