Brand Marketing

The Tall, Cold Tale of the Big Gulp

Thanks to 7-Eleven, large will never be the same

By Robert Klara

February 16, 2015

The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In fact, 7-Eleven dispenses 38 million gallons of soda per annum. Why do so many of us wind up at 7-Eleven for a soda? Two reasons. The first is that 25 percent of us live within a mile of one of the stores.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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