Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In fact, 7-Eleven dispenses 38 million gallons of soda per annum. Why do so many of us wind up at 7-Eleven for a soda? Two reasons. The first is that 25 percent of us live within a mile of one of the stores.
The second, of course, is the Big Gulp.
So far as plastic cups go, it's easily the most famous one on Earth.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in