Cannabis Brands Join the Mainstream in First-Time April Fools’ Day Pranks

Weed companies wade into the holiday with faux products and stoner jokes

sugar packet with
Sweet’N Low

Does that morning cup of joe fall a little flat? Could it use a sprinkle of mood-elevating goodness?

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}