Brands Are Punking Us Again for This Year's April Fools' Day

After largely sitting out 2020, marketers are back with 4/1 stunts

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Are you one of these people who thinks that Velveeta cheese is so scrumptious you just want to bathe in it? Well, now’s your chance.

The legacy brand is dropping V by Velveeta, a collection that includes night cream, moisturizer and renewal serum that “gives you the golden glow you’ve come to love from eating Velveeta, but is now finally available in an indulgent skincare line,” according to Maya McDonald, brand activations lead at Kraft Heinz.

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