Alcohol and Snack Brands Dreamed Up Some Truly Revolting Beverages for April Fools’ Day 2021

There's pizza and hummus-infused seltzer, gin-soaked pickles and so much more

Photos of different alcohol brands
Brands seem to be competing for grossest or bleakest in this year's crop of April Fools' Day stunts. Bud Light, Mike's Hard Seltzer, Justin's, Ithaca Hummus

Each spring, April Fools’ Day arrives with a fresh opportunity for brands to prove themselves foolish. Amid a pandemic that’s raised consumers’ collective anxiety level to unseen heights, one might assume that brands would sit this year out rather than risk causing any more undue stress to a consumer base teetering on the edge of sanity.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}