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WNBA Teams Up With Twitter on a Hoodie That’s More Than a Hoodie

The #W is a QR code to help call attention to important causes initiated by The W community.

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Heineken Encourages Fan Rivalry With UEFA Euro 2020 Campaign

Sports Marketing

You might not root for the same teams, but at least you're together again, the spot highlights.

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Fox Sports Sees Fastest Upfront Marketplace in a Decade Following Year of Uncertainty

TV Upfronts

The company held its upfront today but started negotiations nearly two months ago.

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In New Balance’s Latest Star-Studded Campaign, Impatience Is a Virtue

VMLY&R spot features Sadio Mané, Jaden Smith, Kawhi Leonard and more.

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How a WhatsApp Message Created a Foundation for Michelob Ultra’s New Fan Base

Anheuser-Busch CMO Marcel Marcondes on being people-centric as the only way forward.

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How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

Whether it’s a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has the same access to music [...]

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Ed Sheeran Sponsors a Football Club and Promotes a Cryptic Logo

The musician is pledging a yearlong sponsorship deal with Ipswich Town FC.

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Nike Wants You to Try Some New Sports, Even If You Suck at Them

Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot [...]

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Clorox, NHL Ink Multiyear North American Partnership

The brand is now the league’s official cleaning and disinfecting product partner.

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Instagram Lens Lets NFL Help Fans Boo Commissioner Roger Goodell

Augmented reality helps bring back an NFL Draft tradition.

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This SoulCycle Creative Is a Love Letter to the Brand’s Devoted Following

The brand is honoring Mental Health Awareness month with a bold creative.

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Formula E Shows Sports Fans the Future With ‘Change. Accelerated.’ Focus

Formula E's futuristic film features footage shot in slow-motion and at extreme speeds to bring excitement to electric-car racing.

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Bleacher Report’s B/R Gridiron Sets 2 New Livestreams for NFL Draft

Rocket Mortgage is the presenting sponsor on both.

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Fox Sports Draft Watch Party to Accompany NFL Draft Thursday Night

The interactive event can be accessed across the programmer’s digital and social channels.