Why We Need a ‘Bye Week’ in Corporate America
Taking a page out of the NFL playbook.
In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring
In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson’s return to the ring on Saturday, breaking ground for the cannabis industry [...]
Nike Celebrates the Power of Dance and Enduring Strength of Black Women
Film by AKQA uses choreography to tell a story of "birth, connection, roots, protection, recognition and awakening."
Naomi Osaka Returns for Another Searing, Social Justice Ad for Beats by Dre
Tennis champ, with a 'silence is violence' message, is joined by artist-activists Flo Milli and Cordae for new vignettes.
How Visa Pivoted Its Marketing When the Tokyo Olympics Were Postponed
One outcome of the coronavirus pandemic is that two Olympic games will now occur within just months of each other. The International Olympic Committee’s postponement of the 2020 Tokyo Summer [...]
How Esports Showed Up as Dependable Entertainment in 2020
Leaders in the growing space on how pre- and post-Covid learnings will inform 2021 strategy.
How AT&T and the WNBA Reimagined Their Partnership Amid the Chaos of 2020
Going beyond traditional sponsorships to work with companies and support players.
Unicef USA and WWE Team Up to Help Kids in Need
Unicef and WWE have reached about a million kids and unlocked about 100,000 nutritional packs that have saved the lives of children.
Babe Wine Builds a Monster Truck to Crush Cars—but It’s Really Hoping to Crush Competitors
Instagram-famous wine makes a high-horsepower entry into the most dude event imaginable.
Volleyball Star Gabby Reece On How Brands Should Approach Partnerships With Female Athletes
Despite persistent sexism in pro sports, Reece sees unique opportunities for female athletes.
Arizona Coyotes’ New Head of Marketing Wants to Build a Brand Beyond Hockey
Tania Moreno joins the club from PetSmart.
Why Danone and FC Barcelona Are Partnering to Reach Soccer Fans in the US
The food company is leveraging the sport's momentum in the states.
How 3 Pro Sports Teams Are Keeping Fans Engaged During the Pandemic
Execs from the 49ers, 76ers and Devils shared strategies during Adweek's Sports Marketing Summit.
Why Ryan Reynolds and Rob McElhenney Just Made an Ad for a Welsh Trailer Manufacturer
A few million fans of comedy actors Ryan Reynolds and Rob McElhenney probably hadn’t heard of Wrexham AFC before this week, when the two officially purchased the Welsh soccer team. [...]
How to Position Sports Sponsorships for True Success
Over the years, articles, webinars and conference panels dedicated to strategies and tactics for selling sponsorships have mostly focused on how a property secures investment from a brand. There’s an entirely [...]