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Soccer Manager Jürgen Klopp Shows Off His Angry Side in Snickers’ Foosball Ad

Mars-owned brand continues its successful ad series, this time with a cameo from Liverpool FC's manager.

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Busch, Nascar Will Let 1 Fan Name the Cup Series Race at Kansas Speedway May 2

Donations of at least $1 are being collected for nonprofit Farm Rescue.

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Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head

Ahmed joins Octagon from DDB, where he spent the last decade in a variety of executive roles, including the last two years as its chief digital officer.

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TikTok Reaches First U.S. Soccer Deal, a Multiyear Pact With the Portland Timbers, Thorns FC

The MLS and NWSL clubs will feature the video creation platform’s logo on their jerseys.

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DoorDash Joins Angel City Football Club’s Purpose-Led Sponsorship Model

10% of the deal's value is dedicated to local causes across Los Angeles.

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Inside Code and Theory’s Rebranding Plans for the Washington Football Team

Centering inclusivity and fan input as the agency takes creative control of crafting the team's new identity.

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Brooks Wants Your Ideas for Changing the World With Runfulness

Sneaker maker is giving out $200,000 in prizes and sharing inspiring stories on social media.

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London Agency Gravity Road Launches Gaming, Esports Marketing Practice

You & Mr Jones-owned company hops on growing trend.

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Start/Finish Line at Daytona 500 to Feature Fan Tweets

The social network teamed up with Nascar on the initiative.

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How Pain Reliever Biofreeze Is Reaching Customers at Key Workout Moments

Ecommerce

Biofreeze’s ‘right place, right time’ marketing strategy helps drive awareness and sales.

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Busch, Nascar Hit the Gas on 2 Twitter Contests

Fans can win an RV during the Busch Clash or a job as Busch Crewmaster for Kevin Harvick’s Stewart Haas Racing team during the Daytona 500.

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State Farm Teases Its First Super Bowl Ad by Hinting at Some Big-Name Cameos

Quarterbacks Aaron Rodgers and Patrick Mahomes are already in.

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Major League Baseball Players Alumni Association Teams Up With Icon Source

The on-demand athlete marketplace enables brands to match up with players, who welcome revenue opportunities.

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NHL Introduces New Group of NHL Power Players

The advisory board of fans 13 through 17 shares its ideas and perspectives with the league throughout the season,

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MLS’ Impact Rebrands as Club de Foot Montréal to Show Local Pride

The next big step, after the jersey reveal, is to show fans against the move that they have a voice.