This is a Profile

Why We Need a ‘Bye Week’ in Corporate America

Taking a page out of the NFL playbook.

This is a Profile

In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring

In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson’s return to the ring on Saturday, breaking ground for the cannabis industry [...]

This is a Profile

Nike Celebrates the Power of Dance and Enduring Strength of Black Women

Film by AKQA uses choreography to tell a story of "birth, connection, roots, protection, recognition and awakening."

This is a Profile

Naomi Osaka Returns for Another Searing, Social Justice Ad for Beats by Dre

Tennis champ, with a 'silence is violence' message, is joined by artist-activists Flo Milli and Cordae for new vignettes.

This is a Profile

How Visa Pivoted Its Marketing When the Tokyo Olympics Were Postponed

One outcome of the coronavirus pandemic is that two Olympic games will now occur within just months of each other. The International Olympic Committee’s postponement of the 2020 Tokyo Summer [...]

This is a Profile

How Esports Showed Up as Dependable Entertainment in 2020

Leaders in the growing space on how pre- and post-Covid learnings will inform 2021 strategy.

This is a Profile

How AT&T and the WNBA Reimagined Their Partnership Amid the Chaos of 2020

Going beyond traditional sponsorships to work with companies and support players.

This is a Profile

Unicef USA and WWE Team Up to Help Kids in Need

Unicef and WWE have reached about a million kids and unlocked about 100,000 nutritional packs that have saved the lives of children.

This is a Profile

Babe Wine Builds a Monster Truck to Crush Cars—but It’s Really Hoping to Crush Competitors

Instagram-famous wine makes a high-horsepower entry into the most dude event imaginable.

This is a Profile

Volleyball Star Gabby Reece On How Brands Should Approach Partnerships With Female Athletes

Despite persistent sexism in pro sports, Reece sees unique opportunities for female athletes.

This is a Profile

Arizona Coyotes’ New Head of Marketing Wants to Build a Brand Beyond Hockey

Tania Moreno joins the club from PetSmart.

This is a Profile

Why Danone and FC Barcelona Are Partnering to Reach Soccer Fans in the US

Sports Marketing

The food company is leveraging the sport's momentum in the states.

This is a Profile

How 3 Pro Sports Teams Are Keeping Fans Engaged During the Pandemic

Execs from the 49ers, 76ers and Devils shared strategies during Adweek's Sports Marketing Summit.

This is a Profile

Why Ryan Reynolds and Rob McElhenney Just Made an Ad for a Welsh Trailer Manufacturer

A few million fans of comedy actors Ryan Reynolds and Rob McElhenney probably hadn’t heard of Wrexham AFC before this week, when the two officially purchased the Welsh soccer team. [...]

This is a Profile

How to Position Sports Sponsorships for True Success

Over the years, articles, webinars and conference panels dedicated to strategies and tactics for selling sponsorships have mostly focused on how a property secures investment from a brand. There’s an entirely [...]