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Christian Slater Returns to Cause Remote Chaos as HP’s Cyber Villain, The Wolf

HP teamed up with The Lab at Anonymous Content to promote better cyber security measures for those working from home.

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‘You’re on Mute’ Phrase Detector Developed to Raise Funds for Deaf Children

DeafKidz aims to raise money during Deaf Awareness Week by using new tech to flush out the phrase ``You're on Mute.''

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Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative

Spotify, O2 aim to offset the carbon footprint of the audio platform's advertising output.

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Google Wins in Supreme Court Case Against Oracle

It’s an important win as the company fights numerous regulatory battles.

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The Biggest Obstacle to Personalization Is the Creative Element

In a world where everyone is exposed to constant marketing through every conceivable media channel every day, messages that are not relevant to the target will be utterly ignored. And [...]

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A Map or a Matrix? Identity Management Is More Complex By the Day

A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]

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Beware of One-Size-Fits-All Customer Data Solutions

In the data business, the ability to fine-tune database structure and toolsets to meet unique business requirements is key to success, not just flashy features and functionalities. Beware of technology [...]

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Website Features You Don’t Really Need

That barrage of options and possibilities can be hard to resist, which is why so many websites begin to look more like Frankenstein’s monster than Prince Charming. All of those [...]

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Understanding What a Customer Data Platform Needs to Be

Marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless messages hitting targeted individuals every day, if not every hour. If the message [...]

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Are You Prepared to Handle the Oncoming Martech Consolidation?

For those marketers who rely on marketing technologies while navigating an industry landscape that changes almost daily, here are four considerations to make when adapting to the oncoming martech consolidation.

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Is Identity Resolution the New, Must-Have Martech Solution?

There's a bit of growing confusion and buzz in the martech space around the topic of identity resolution. It's the new elixir being pitched as the critical additive to make [...]

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Navigating Martech Amid the Land of Shiny Solutions

The marketing technology landscape has seen explosive growth the last couple of decades, but even when the field was a bit smaller, it was a challenge for marketers to clearly [...]

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How the Right Data Technology Can Fuel Your Organic Sales Growth

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and [...]

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Why Many Marketing Automation Projects Go South

There are so many ways to mess up data or analytics projects, may they be CDP, Data Lake, Digital Transformation, Marketing Automation, or whatever sounds cool these days. First off, [...]

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WWTT? JPMorgan Chase Opts for AI-Written Marketing Copy

Earlier this week, JPMorgan Chase announced that it had inked a five-year deal with Persado, a company with a product that produces AI-written marketing copy. Copywriters, don't start hyperventilating ... [...]