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How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug

The drug maker partnered with System One on its campaign for Voltaren.

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Kevin Durant’s Boardroom Partners With Dapper Labs’ NBA Top Shot

Boardroom, the media network co-owned by NBA superstar Kevin Durant and his manager Rich Kleiman, is linking up with blockchain platform Dapper Labs. As a part of the partnership, Dapper [...]

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Microsoft UK DOOH Campaign Speaks Directly to the Deaf in Accessibility Drive

Digital billboard ads highlight the importance of accessibility as a driver of innovation

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Amazon Wants to Replace Your Wallet With Your Hand. Eventually, You’ll Probably Let It

Tech like Amazon One makes 'Don't leave home without it' a very dated construct.

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Ben Affleck, Melvin Gregg and Shaq Consider the Odds in Funny Online Sports Betting Ad

Ben Affleck pulls double duty as director and star of a short film for the online sports betting app.

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Publicis Groupe’s Platform Ambitions Progress With Hiring of Former Allianz Exec

Sylvie Ouziel joins Publicis Groupe as CEO of shared platforms.

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Plug Into Adweek’s 2021 NexTech Conference

For the third straight year, brand executives and technology leaders gathered to discuss the relationship between technology and business.

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Adobe Launches a Striking Digital Collection That Celebrates Black Roller Skating Culture

Adobe and Emmy-, Grammy- and Tony-award winning actress and singer Cynthia Erivo are highlighting their connection with “Stories on Skates,” a series of six digital animations created using the software [...]

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Bumble Puts Black Love Front-And-Center Of Britain’s Dating Scene

Walkland, who met her own husband on Bumble, shares the innovation they've embraced in a COVID world.

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TikTok Becomes Founding Sponsor of Inaugural US Cyber Games, US Cyber Team

It will compete at the inaugural International Cybersecurity Challenge in Athens in December.

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HPE and Joan Creative Greet Tomorrow’s Tech Innovation in an Enchanting New Campaign

Linking technological advancements with every aspect of our lives, be it transportation, work, or time spent at home, these spots take on a “World of Tomorrow” vibe as they walk [...]

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Christian Slater Returns to Cause Remote Chaos as HP’s Cyber Villain, The Wolf

HP teamed up with The Lab at Anonymous Content to promote better cyber security measures for those working from home.

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‘You’re on Mute’ Phrase Detector Developed to Raise Funds for Deaf Children

DeafKidz aims to raise money during Deaf Awareness Week by using new tech to flush out the phrase ``You're on Mute.''

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Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative

Spotify, O2 aim to offset the carbon footprint of the audio platform's advertising output.

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Google Wins in Supreme Court Case Against Oracle

It’s an important win as the company fights numerous regulatory battles.