Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The world’s largest quick-service restaurant brand, McDonald’s, is updating its growth strategy. It has added various new targets, including to its loyalty base and growing its fleet of restaurants globally to 50,000 while maximizing its marketing and improving its customer experience online, within restaurants and in delivery.
Under president and chief executive Chris Kempczinski, the brand has focused its sales growth on the “Accelerating the Arches” strategy, which the business claims has delivered growth of 30% since 2020 while also modernizing its values.
It
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in