McDonald's New Growth Plan Focuses on Digital and Creative Innovation

The company has agreed to a partnership with Google Cloud to introduce AI tech across its platforms and restaurants

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The world’s largest quick-service restaurant brand, McDonald’s, is updating its growth strategy. It has added various new targets, including to its loyalty base and growing its fleet of restaurants globally to 50,000 while maximizing its marketing and improving its customer experience online, within restaurants and in delivery.

Under president and chief executive Chris Kempczinski, the brand has focused its sales growth on the “Accelerating the Arches” strategy, which the business claims has delivered growth of 30% since 2020 while also modernizing its values.

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