Marketing and sales are two fundamental pieces of the advertising pie. Adweek’s Marketing and Sales page is dedicated to the changes, shake-ups, and other news across these industries, including the movers and shakers themselves. This page is full of powerful resources and includes long-form pieces on bridging the gap between marketing and sales, avoiding marketing pitfalls, and how brands of all sizes leverage different marketing types to create engaging experiences.

Alt Image Text

Papa Johns Gave Away $58,000 Pizzas During Super Bowl 58

The marketing stunt is some of the first work from creative AOR The Martin Agency.

Alt Image Text

The Future of B2B Growth? Your Brand

New research suggests that a killer product isn't enough anymore for B2B companies.

Alt Image Text

Brave Commerce Podcast: Riding the Waves of Change in Beauty Marketing

Amorepacific's Julien Bouzitat on tailored approaches to beauty marketing.

Alt Image Text

How One Campaign Changed Everything for Coca-Cola

Creations used music, fashion and technology to sell drinks no one had tasted.

Alt Image Text

Chief Marketers Around the World Share Their 2024 Priorities

Serviceplan Group's survey revealed AI replacing sustainability as 2024's focus.

Alt Image Text
Alt Image Text

Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs

The CPG giant turned to Mindshare to fine-tune its online media investments and marketing structure.

Alt Image Text

With Personalization, Sales Needs to Catch Up to Marketing

Digital sales rooms can supercharge your go-to-market efforts.

Alt Image Text

Your Organization Needs an Updated Revenue Model to Align Under

The funnel's oversimplification can work against success.

Alt Image Text

Veuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Champagne House

The LVMH brand is turning the legacy of its founder into a purposeful marketing strategy.

Alt Image Text

When Does It Make Sense to Centralize Your Marketing Department?

Brands are under pressure to justify spend on resource where tech may support them

Alt Image Text

Want to Engage Your Customers? Align Marketing and Sales Strategies

Research from Gartner discovered a disconnect between the sales and marketing departments.

Alt Image Text

Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers

The move aims to allow the company to work more easily with advertisers.

Alt Image Text

Tailor Your Content, Media and Messaging With Intent Data

Account-based marketing needs these signals from clients and prospects to stay as efficient as possible.

Alt Image Text

The C-Suite Is Finally Embracing Account-Based Marketing. Now What?

CMOs should focus on these three actions in 2023 to build an effective strategy.