Papa Johns Gave Away $58,000 Pizzas During Super Bowl 58
The marketing stunt is some of the first work from creative AOR The Martin Agency.
The Future of B2B Growth? Your Brand
New research suggests that a killer product isn't enough anymore for B2B companies.
Brave Commerce Podcast: Riding the Waves of Change in Beauty Marketing
Amorepacific's Julien Bouzitat on tailored approaches to beauty marketing.
How One Campaign Changed Everything for Coca-Cola
Creations used music, fashion and technology to sell drinks no one had tasted.
Chief Marketers Around the World Share Their 2024 Priorities
Serviceplan Group's survey revealed AI replacing sustainability as 2024's focus.
Agency New Business Consultants Give the Do’s and Don’ts of Building a Strong Pipeline
Agencies must say 'no' more often.
Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary Marketing Hubs
The CPG giant turned to Mindshare to fine-tune its online media investments and marketing structure.
With Personalization, Sales Needs to Catch Up to Marketing
Digital sales rooms can supercharge your go-to-market efforts.
Your Organization Needs an Updated Revenue Model to Align Under
The funnel's oversimplification can work against success.
Veuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Champagne House
The LVMH brand is turning the legacy of its founder into a purposeful marketing strategy.
When Does It Make Sense to Centralize Your Marketing Department?
Brands are under pressure to justify spend on resource where tech may support them
Want to Engage Your Customers? Align Marketing and Sales Strategies
Research from Gartner discovered a disconnect between the sales and marketing departments.
Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers
The move aims to allow the company to work more easily with advertisers.
Tailor Your Content, Media and Messaging With Intent Data
Account-based marketing needs these signals from clients and prospects to stay as efficient as possible.
The C-Suite Is Finally Embracing Account-Based Marketing. Now What?
CMOs should focus on these three actions in 2023 to build an effective strategy.