Chief Marketers Around the World Share Their 2024 Priorities

Serviceplan Group's survey revealed AI replacing sustainability as 2024's focus

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It’s perhaps not surprising that understanding the implementation of artificial intelligence is top of mind for most marketers going into 2024, replacing sustainability as they look for a more optimistic year ahead.

According to Serviceplan Group’s fifth annual CMO Barometer, which questioned 767 marketing decision-makers across 11 countries and was produced alongside the University of St. Gallen in Switzerland, the use of new technologies will be the priority for most marketers next year as they look to use the tools to benefit their output.

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