Smirnoff Embraces Its Wild Backstory with ‘Infamous Since 1864’ Global Ad Campaign

72andSunny crafts the brand's first worldwide ad push in 25 years

Adidas Teams Up With Universal Standard for a Truly Size-Inclusive Collaboration

"We do the broadest size range in the world because we take size out of the conversation," says Universal Standard co-founder Alex Waldman.

The Road to Brandweek: Vans’ Nick Street on Fostering Creativity in Customers

The sneaker brand's vice president of marketing tells Adweek what its 'Off the Wall' slogan means in real life.

The Road to Brandweek: Mondelez’s Patty Gonzalez on Why Brand Authenticity Is Mandatory

And why Triscuit is a portfolio highlight.

The Road to Brandweek: Frito-Lay’s Rachel Ferdinando on Gen Z and the State of Snacking

Frito-Lay might be a decades-old brand, but that hasn’t stopped the snack-food giant from trying bold new tricks.

Amazon’s Alexa Can Now Help You Get a Job at McDonald’s

The fast food giant's new global recruitment campaign “Made at McDonald’s” features a new voice assistant skill, available on Google and Amazon smart speakers.

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

On the venerable old spirit that’s become surprisingly trendy again

Baywatch Pulled Off an Impressive Prank With This Fake History of Its Color Palette

Fremantle created the faux backstory to announce Pantone's 'Baywatch Red' on the show's 30th birthday.

With Whimsical Film, Lego Unveils Its First Global Brand Campaign in Decades

Toymaker celebrates the power of creativity with "Rebuild the World," created with French agency BETC.

The Road to Brandweek: Vineet Mehra of Walgreens on Bringing a Human Touch to Healthcare

The company is using data to ramp up its tech stack, all the while keeping consumer needs at the forefront.