Bud Light Appeals to NFL Fans as It Attempts to Rebuild After Controversy 

Ad campaign as part of AB InBev's sponsorship of the league comes after drop in sales

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Bud Light has kicked off the National Football League (NFL)’s upcoming season with an ad starring real fans, as it tries to win back beer drinkers following its controversy with trans influencer Dylan Mulvaney earlier this year. 

The Anheuser-Busch InBev brand has been a longtime sponsor of the NFL, but this season, it is facing greater scrutiny amid the ongoing fallout from its partnership with Mulvaney. Earlier this month, the brewer reported that its second-quarter revenue in the U.S.–its



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