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This year marks the 50th anniversary of hip-hop. To celebrate, Pepsi Max has launched an international campaign honoring late rapper The Notorious B.I.G. and his legacy in the genre.
Working with the estate and family of The Notorious B.I.G. [Christopher Wallace], who was murdered in March 1997, Pepsi Max’s campaign aims to bring the artist’s music to life through both virtual and physical experiences and events. That will include street art appearing in major cities around the world and limited-edition cans featuring his image.
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