Reckitt's Marketing Chief Believes AI Will Improve Creativity and Lower Carbon Footprint

Fabrice Beaulieu on virtual production and climate impact

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Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well.

That’s according to chief marketing, sustainability and corporate affairs officer, Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt’s Group Executive Committee, overseeing marketing and sustainability functions across Reckitt’s 68 markets.

The company that produces household brands including Lysol, Air Wick, Durex and Finish, has just revealed 6% revenue growth for the first half of the year.



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