Reckitt Benckiser Rebrands as Reckitt

The maker of household cleaners expects sales growth to continue

Reckitt's 2020 revenue increased to more than $19 billion, up 11.8% from 2019.
Reckitt's 2020 revenue increased to more than $19 billion, up 11.8% from 2019. Reckitt

Reckitt Benckiser, the British manufacturer behind Lysol, Clearasil and Durex, announced that it’s rebranding as Reckitt.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.