CPG & Grocery

Reckitt Benckiser Rebrands as Reckitt

The maker of household cleaners expects sales growth to continue

Reckitt's 2020 revenue increased to more than $19 billion, up 11.8% from 2019.
Reckitt's 2020 revenue increased to more than $19 billion, up 11.8% from 2019.Reckitt
Headshot of Paul Hiebert
By Paul Hiebert

March 23, 2021

Reckitt Benckiser, the British manufacturer behind Lysol, Clearasil and Durex, announced that it’s rebranding as Reckitt.

Headshot of Paul Hiebert

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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