CPG & Grocery

Reckitt Benckiser Rebrands as Reckitt

The maker of household cleaners expects sales growth to continue

Reckitt's 2020 revenue increased to more than $19 billion, up 11.8% from 2019.
Reckitt's 2020 revenue increased to more than $19 billion, up 11.8% from 2019.Reckitt
By Paul Hiebert

March 23, 2021

Reckitt Benckiser, the British manufacturer behind Lysol, Clearasil and Durex, announced that it’s rebranding as Reckitt.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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