Zenith Retains Majority of Reckitt Benckiser's $308 Million US Media Account

U.K.-based consumer goods giant Reckitt Benckiser has concluded a review of its U.S. media business by appointing Publicis Groupe’s Zenith and Omnicom Media Group’s Hearts & Science as its media agency partners. The appointment followed a review that included six agencies across major holding companies, according to a Reckitt Benckiser spokesperson.