Zenith Retains Majority of Reckitt Benckiser’s $308 Million US Media Account

Omnicom Media Group's Hearts & Science also won a portion of the business

U.K.-based consumer goods giant Reckitt Benckiser has concluded a review of its U.S. media business by appointing Publicis Groupe’s Zenith and Omnicom Media Group’s Hearts & Science as its media agency partners. The appointment followed a review that included six agencies across major holding companies, according to a Reckitt Benckiser spokesperson.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.