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Safe sex brand Durex has extended its relationship with McCann Worldgroup, which will become its global brand lead and see it tasked with the development of a new marketing communications model and brand ecosystem.
The task will be led by MRM, which already worked with the Reckitt-owned brand in the U.S., while growing its remit across Europe as well. Havas London previously worked with Durex prior to VaynerMedia London’s appointment in 2021, and will continue to work with the brand in other parts of the world.
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