How McCann Worldgroup's Internal Sustainability Tracker Steers It Toward Net Zero

The internal tool will measure 14 data points across the company's network

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McCann Worldgroup has announced a new sustainability dashboard, the Green Tracker, to measure progress as it works to decarbonize its business.

The dashboard will offer a real-time look at the agency’s global emissions across 14 data points, from air travel and taxis to electricity and heating for nearly 100 offices. For now, the tracker is an internal tool that the company will use to monitor its progress toward net zero carbon emissions, a benchmark it has said it will reach by 2040.

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