It's a collaborative marketplace for digital content producers and advertisers.
Addressable creative is meant to personalize the ad experience.
Ad-blocking apps and privacy regulations began chipping away at the cookie.
1960's tech is going wide in the 2020s.
This edition of How S#it Works is on addressable TV.
We got a chief science officer to explain.
Its data underpins more than $70 billion in TV advertising.
Undersea cables keep the worldwide web and its seemingly endless content moving.
91 million people in the U.S. use this tech at least once a month.
But what is it and how does it work?
We sat down with 'Blocky' to talk tech.
It's costing brands more than $50 million a day.