In today's technologically-advanced world, we use technology and the Internet on a daily basis. The marketing and advertising industry is certainly no exception. A lot happens behind the scenes when campaigns use multiple online channels and various technologies. Have you ever wondered How S#it Works? You aren't alone. That's why the editors at Adweek have dedicated a section to all the unknowable, hard-to-understand, and seemingly hidden bits of tech and code that have significantly changed how the industry works. How S#it Works covers a wide range of topics, such as website cookies, facial recognition, customized advertisements, Nielsen ratings, and much more. Read and watch videos on How S#it Works not just because it's interesting but also because knowing how all this tech works can benefit your next campaign.

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Here’s How the IAB’s NewFronts Work

It's a collaborative marketplace for digital content producers and advertisers.

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Here’s How Marketers Customize Advertisements Just for You

Addressable creative is meant to personalize the ad experience.

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How Cookies Work and Why They’re Going Away

Ad-blocking apps and privacy regulations began chipping away at the cookie.

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How Facial Recognition Technology Works

1960's tech is going wide in the 2020s.

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How TV Networks and Advertisers Are Making Commercials More Relevant to You

This edition of How S#it Works is on addressable TV.

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This Is How CBD-Infused Products Really Work

We got a chief science officer to explain.

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How Nielsen Ratings Work, and Why You Can’t Apply to Join the Company’s Panel

Its data underpins more than $70 billion in TV advertising.

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This Is How 98 Percent of The World Stays Connected

Undersea cables keep the worldwide web and its seemingly endless content moving.

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How a 50-Year-Old Speech Recognition Technology Became Today’s Voice Assistant

91 million people in the U.S. use this tech at least once a month.

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What Is Ad Fraud and How Does It Happen?

It's costing brands more than $50 million a day.