What Is Ad Fraud and How Does It Happen?

It's costing brands more than $50 million a day

The IAB’s incoming chairman says, ‘We have to make measurement make sense.’ Getty Images

Perhaps the biggest marketing issue facing brands in the digital age is ad fraud. Brands putting money into a system want to know, quite reasonably, where that money goes—to which site and to which audience.

@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.