How Nielsen Ratings Work, and Why You Can’t Apply to Join the Company's Panel

Its data underpins more than $70 billion in TV advertising

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.

If you work in the TV or advertising industry, or even if you’re just a TV fan, you likely talk about Nielsen television ratings on a regular basis. After all, the fate of more than a thousand scripted and unscripted TV shows, as well as the country’s $70 billion-plus TV advertising market, is tied to the measurement company’s ratings data. But what happens between the time a TV program first airs or streams and networks and clients receive those metrics from Nielsen? In the latest video in our series How



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in