Europe plays a vital role in the global marketing ecosystem. It’s home to iconic brands such as Mercedes-Benz, IKEA, Red Bull, Shell, Nestlé, Unilever and LVMH, and it hosts major marketing events including Cannes Lions and DMEXCO. With Adweek’s coverage of the European marketplace, you can keep up with what European brands, marketers and agencies are doing across the pond and how it affects the global marketing and advertising ecosystem. Learn how American brands and offices are partnering with their European counterparts to create seamless customer experiences and improve products and services.
Alt Image Text

Why a Household CPG Brand Made an Honest Film About Autism

Vanish and Havas London made a film depicting the overlooked perspective of an autistic girl.

Alt Image Text

PETA Made a Children’s Puppet Show With a Dark Message About Fashion

PETA parodies a classic children's TV show to persuade people to stop wearing animal-based products.

Alt Image Text

When Does It Make Sense to Centralize Your Marketing Department?

Brands are under pressure to justify spend on resource where tech may support them

Alt Image Text
Alt Image Text

How Video Game Experiences Help Brands Steer Purchase Decisions

Research from SuperAwesome outlines that more parents seek their children's views before buying

Alt Image Text

Want to Engage Your Customers? Align Marketing and Sales Strategies

Research from Gartner discovered a disconnect between the sales and marketing departments.

Alt Image Text

Captain Morgan Is Flipping the Script on Responsible Drinking PSAs

Spiced Rum brand's 'Enjoy Slow' offers a fun alternative to traditional moderation campaigns.

Alt Image Text

The Ad Industry Is Failing Caregivers. Here’s How It Can Do Better

Brands and agencies can help their people balance the competing demands of work and family.

Alt Image Text

How an Experiential Stunt in Finland Challenged Lobbying Norms and Sparked National Debate

An experiential stunt in Helsinki, Finland shows how creative agencies can reimagine lobbying campaigns

Alt Image Text
Alt Image Text

What Marketers Are Missing as They Create Disability-Focused Products

Advocates raise concerns about how marketers like Estée Lauder approach accessibility.

Alt Image Text

Hyundai’s Brand Consideration Peaks After Ad Correcting How People Say Its Name

YouGov's brand tracking score saw record discussions around the brand in January

Alt Image Text

Unilever’s Latest Play to Tackle Food Waste? A ‘Smart’ Mayonnaise Jar

Hellmann’s hopes the temperature-sensitive packaging will get people talking.

Alt Image Text

Ad Industry Responds to UK GDPR and ‘Annoying Pop-Ups’ Focus

Data regulation will impact marketers' data collection and measurement strategies.

Alt Image Text

Guinness’ Surprising St. Patrick’s Day Message: Drop the Booze

Guinness kicks off its biggest ever responsible drinking campaign ahead of St. Patrick's Day.