Why a Household CPG Brand Made an Honest Film About Autism
Vanish and Havas London made a film depicting the overlooked perspective of an autistic girl.
PETA Made a Children’s Puppet Show With a Dark Message About Fashion
PETA parodies a classic children's TV show to persuade people to stop wearing animal-based products.
When Does It Make Sense to Centralize Your Marketing Department?
Brands are under pressure to justify spend on resource where tech may support them
WPP Scales Influencer Marketing Offer With the Acquisition of The Goat Agency
The agency will join with INCA sitting within GroupM
How Video Game Experiences Help Brands Steer Purchase Decisions
Research from SuperAwesome outlines that more parents seek their children's views before buying
Want to Engage Your Customers? Align Marketing and Sales Strategies
Research from Gartner discovered a disconnect between the sales and marketing departments.
Captain Morgan Is Flipping the Script on Responsible Drinking PSAs
Spiced Rum brand's 'Enjoy Slow' offers a fun alternative to traditional moderation campaigns.
The Ad Industry Is Failing Caregivers. Here’s How It Can Do Better
Brands and agencies can help their people balance the competing demands of work and family.
How an Experiential Stunt in Finland Challenged Lobbying Norms and Sparked National Debate
An experiential stunt in Helsinki, Finland shows how creative agencies can reimagine lobbying campaigns
For Marketers to Target Disabled Audiences, They Must First Look Within Their Own Companies
Here's how brands can help close the representation gap.
What Marketers Are Missing as They Create Disability-Focused Products
Advocates raise concerns about how marketers like Estée Lauder approach accessibility.
Hyundai’s Brand Consideration Peaks After Ad Correcting How People Say Its Name
YouGov's brand tracking score saw record discussions around the brand in January
Unilever’s Latest Play to Tackle Food Waste? A ‘Smart’ Mayonnaise Jar
Hellmann’s hopes the temperature-sensitive packaging will get people talking.
Ad Industry Responds to UK GDPR and ‘Annoying Pop-Ups’ Focus
Data regulation will impact marketers' data collection and measurement strategies.
Guinness’ Surprising St. Patrick’s Day Message: Drop the Booze
Guinness kicks off its biggest ever responsible drinking campaign ahead of St. Patrick's Day.