Reaching Latino Consumers Means Thinking Beyond Celebrities and Stereotypes

This diverse market has roots that zigzag across the globe.

5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities

Campaigns often don’t show everyday women or reversed gender roles.

For National Coming Out Day, These Polar-Opposite PSAs Show 2 Paths Parents Can Take

RPA and the Los Angeles LGBT Center contrast the impacts of support vs. isolation.

Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content

This will resonate greatly with Hispanic audiences in particular.

Diversity Efforts Need to Be Better Represented in the C-Suite

Marketing needs more Latino CMOs.

Día de los Muertos Barbie Walks a Fine Line Between Cultural Appropriation and Appreciation

Mattel’s doll offers a nod to the Mexican tradition without much else.

Femtech Is Providing Marketing Opportunities Around Women’s Health and Basic Needs

Boundaries need to be broken and traditional roles challenged.

There Needs to Be More Latinx Representation in Film and TV

Music has done a good job of meeting a demand for more diversity.

Having Jennifer Lopez and Shakira in the Halftime Show Shines a Literal Spotlight on Diversity

The NFL has taken yet another step toward aligning itself with more progressive consumers.

Marketers Need to Re-Evaluate How They Connect With Hispanic Consumers

Tapping authentically into their culture is a good starting place.