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Xaxis Teams Up With Cavai for Post-Cookie Creative Offer

Digital Storytelling

A Xaxis-Cavai partnership will aim to develop creative conversations programmatically.

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Uzo Aduba Helped Pioneer a New Way of Watching TV. Now She’s Telling New Kinds of Stories

Events

The Orange Is the New Black actress recently signed a multi-year deal with CBS Studios.

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Google Created 2 Powerful Ads That’ll Make You Emotional During the Oscars

Digital Storytelling

One ties into My Octopus Teacher, the other tells a personal story of accessibility.

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How the Pandemic Changed Ulta Beauty’s Digital Strategy

Performance Marketing

The beauty retailer's top marketers discuss how the brand switched to a more flexible strategy.

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#NobelForMileva Wants History to Recognize the Influential Women in STEM

Aided by agency SunsetDDB, Inspiring Girls calls for an overdue Nobel Peace Prize for Einstein's first wife, Mileva Marić.

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Specialized Gets Conspiratorial in Film About Its Newest Entry in the Booming E-Bike Trend

AdFreak

Sabertooth created a 5-minute short film about the Turbo Levo (and aliens).

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Ikea Just Turned Its 2021 Catalog Into a 4-Hour Podcast

For Ikea fans, options are limited these days for browsing its newest collections of home goods. The retailer suspended printing its catalog in late 2020 after 70 years, and not [...]

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This AR Project Replaces Confederate Statues With Racial Justice Leaders

As racially insensitive statues of Stonewall Jackson, Robert E. Lee and others came tumbling down in 2020, they left empty pedestals. Racial justice organization Color Of Change has a plan [...]

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Apple’s Chinese New Year Ad Is About a Child, a Mythical Monster and Confronting Our Fears

Director Lulu Wang uses iPhone 12 Pro Max to tell a story where wonder meets reality.

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Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021

Digital brands must prove that they really understand Gen Z.

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Tito’s Vodka Campaign Shows the Reality and Necessity of Shelter Dog Transport

Fundraising series for 3 nonprofits also includes a media partnership with WeRateDogs.

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An Adorable Kitten Makes This Dutch Lottery Ad an Instant Crowd Pleaser

TBWA\Neboko introduces another animal-centric campaign for the popular New Year's Eve draw.

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How Vice Spent 2020 Finding Its Voice in Vertical Video

The digital media company’s innovation team began testing mobile-first video storytelling right before the pandemic hit.

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This Relatable PSA, Set to Radiohead, Tells Kids It’s OK Not to Feel ‘Normal’

Childline spot, set to Radiohead track 'Creep,' celebrates individuality.

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Skillshare Wants Users to Discover Their Hidden Talents in Quarantine

Series of spots pair celebrity faces with the platform’s most popular teachers.