3 Ways to Determine if an Influencer’s Impact Is Real or Fake

It's sometimes hard to tell if followers are bought or genuine.

Discovery, PGA Tour Enter 12-Year, $2 Billion International Media Rights Partnership

The deal includes international live broadcast rights to professional golf's top circuit and a branded OTT service.

Kraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community

The campaign hit over a million social media mentions in 24 hours.

5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

Tweaks to long-established practices can go a long way.

Nike Recounts the Story of LeBron James’ ‘Chosen 1’ Tattoo Ahead of His 9th NBA Finals Appearance

In a new spot by Wieden + Kennedy Portland.

TV Ads on AMC Networks Will Be Able to Deliver Offers Directly to Viewers’ Smartphones

Partnership with ACTV8me uses inaudible audio to trigger the messages.

New York Media, Rolling Stone Join Expanding Digital Ad Marketplace

Concert will reach nearly 90% of internet users, estimates say.

The Internet Created a GDPR-Inspired Meme Using Privacy Policies

GDPR regulations took effect on May 25 and the internet doesn’t know if the privacy policy updates will ever stop.

This Startup Is Using Facial Recognition to Fight Human Trafficking

Online ads fueled the problem. Now Traffic Jam is scraping data from them.

In New Tourism Spot, What Happens in Vegas Pulls at the Heartstrings

Response to the inclusive ad shows a high rate of approval.