BBC’s I May Destroy You Zine Drives Awareness Around Sexual Consent
Interactive digital campaign includes articles by sex educators and clips and stills from Michaela Coel’s series.
‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece
The best advertising ideas are often simple in concept but fiendishly difficult in execution. On such a scale, this one might have surpassed them all. Nike’s “You Can’t Stop Us” […]
Canon Created a Site for Photojournalists to Tell the Real Stories Behind Their Viral Images
Truthmark initiative aims to tackle fake news by revealing the context behind press photographs that get shared widely.
The Case—and the Cries—for More Diverse Visual Content
Parterning with diverse creators for brand storytelling is called for, and necessary.
Vimeo Gives 8 Filmmakers Grants to Tell the Stories of Resilient Small Businesses
Vimeo funded staff-picked filmmakers to make videos about how their favorite small businesses have responded to the Covid-19 crisis.
The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers
The snack food giant has formed The Frito-Lay Snack Society, a community of just 22 members.
Tamara Littleton Is Passionate About Helping Brands Have a Human Connection
Ensuring her agency is inclusive and her clients have a message that matches their values.
Artists With Developmental Disabilities Partner With Industry Creatives, and Everyone Wins
PSAs Gone Wild is a One Club for Creativity diversity and inclusion initiative, with help from BBDO, Edelman, McCann health and R/GA representatives.
How Dungeons & Dragons Is Finding New Life on Twitch and Beyond
The 46-year-old storytelling game has kept pace with the 21st century.
This Spec Ad for Casio Gets Pretty Nostalgic … Until Dad’s Punchline
Spot about an old watch flips the script on common advertising trope.
Why Big Brands Are Using a Filmmaker’s Perspective to Tell Their Stories
The 30-second spot just doesn’t cut it anymore.
NBC Is Shooting the Entire Tonight Show With a Samsung Galaxy S10+ Monday
Jimmy Fallon and company are getting out of the studio and hitting several NYC hotspots.
We Created a Creepy Interactive Tale About Voice Tech. Here’s How It Went Down on Twitter
AI may seem like a dark, dystopian future, but there is a silver lining.
3 Ways to Determine if an Influencer’s Impact Is Real or Fake
It's sometimes hard to tell if followers are bought or genuine.
Discovery, PGA Tour Enter 12-Year, $2 Billion International Media Rights Partnership
The deal includes international live broadcast rights to professional golf's top circuit and a branded OTT service.