Digital storytelling extends far beyond the marketing world. That's why you'll often hear other terms to describe it — such as digital essays, interactive storytelling, and digital documentaries. Through utilization of computer-based videos, text, images, audio narration, and even music, it's possible to convey unique and engaging information in novel ways. This is what makes digital storytelling so appealing to those in marketing. Corporations use this short form of digital media production to appeal to consumers — often in the form of user-generated content solicited from current clients. Startups also use this form of storytelling to pitch new ideas to investors. As the marketing world focuses on profit, their foray into this area can mean significant changes for digital storytelling in education, healthcare, therapy, social services, and even public health. The following resources provide in-depth analyses into what this means for the future.
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How Young Hero Is Giving Emerging Musicians Opportunities for Exposure

The pro bono initiative sees the agency bring artists in on campaigns while also mentoring them on branding.

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Code and Theory’s Dan Gardner Reveals New Media Company Designed to Help Readers Understand Technology

ON_Discourse helps readers understand technology risks and opportunities.

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Publicis Sapient Captures Its Impact in 3 Documentary Films

Academy Award-winning director Ben Proudfoot is behind Publicis Sapient's branded content.

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New Initiative ‘Voices’ Celebrates the Brazilian Platforms Driving Real Industry Inclusion

To combat racism and change the Brazilian ad industry to be more inclusive, 24 Brazilian ad professionals from around the world came together through an initiative called Vozes (Voices).

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Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service

First Tube strengthens Horizon's Web3 and virtual live event capabilities.

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Toyota and Remezcla Partner for a Campaign That Examines Latinx Expression

Toyota launched two new spots as part of their ongoing content series with Remezcla.

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The Sims Is More Relevant Than Ever as It Helps a New Generation Come of Age

The Sims is attracting new players as it positions the game as a haven for self-exploration and creativity.

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Raça Magazine and FCB Brasil Launch Digital Tool to Amplify Black Voices

'Black Characters,' a digital tool created in partnership with agency FCB Brasil, was developed by FCB Studio to be used on Twitter as a means to amplify the voices of [...]

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The Magic of Marketing With Amazon Prime Video and Studios  

Ukonwa Ojo unveils Amazon’s recipe to marketing success 

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Inspiring Content That Drives Subscriptions With Showtime  

Showtime's journey to finding a balance between old and new content

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An In-Depth Look at Brand Integration With Cadillac and Anheuser-Busch 

How brand integration helps the iconic brands stay relevant

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#IAmFromHere: A Modern AAPI Portrait Series

Inspired by a TikTok tutorial, the series aims to challenge the 'perpetual foreigner' stereotype through impactful visuals.

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These Empty Rooms for ‘Rent’ Belonged to Mexico’s Missing Women

Campaign by FCB Mexico raises awareness and resources for families.

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Allianz Ramps Up Digital Content Engagement, Seeking Cohesive Approach

The German company has been working with Media.Monks to evolve its social media and online platforms.