Why Big Brands Are Using a Filmmaker’s Perspective to Tell Their Stories

The 30-second spot just doesn’t cut it anymore.

NBC Is Shooting the Entire Tonight Show With a Samsung Galaxy S10+ Monday

Jimmy Fallon and company are getting out of the studio and hitting several NYC hotspots.

We Created a Creepy Interactive Tale About Voice Tech. Here’s How It Went Down on Twitter

AI may seem like a dark, dystopian future, but there is a silver lining.

3 Ways to Determine if an Influencer’s Impact Is Real or Fake

It's sometimes hard to tell if followers are bought or genuine.

Discovery, PGA Tour Enter 12-Year, $2 Billion International Media Rights Partnership

The deal includes international live broadcast rights to professional golf's top circuit and a branded OTT service.

Kraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community

The campaign hit over a million social media mentions in 24 hours.

5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

Tweaks to long-established practices can go a long way.

Nike Recounts the Story of LeBron James’ ‘Chosen 1’ Tattoo Ahead of His 9th NBA Finals Appearance

In a new spot by Wieden + Kennedy Portland.

TV Ads on AMC Networks Will Be Able to Deliver Offers Directly to Viewers’ Smartphones

Partnership with ACTV8me uses inaudible audio to trigger the messages.

New York Media, Rolling Stone Join Expanding Digital Ad Marketplace

Concert will reach nearly 90% of internet users, estimates say.