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Before the metaverse, there was The Sims. For over two decades, the Electronic Arts (EA) gaming franchise has allowed users to enter a virtual realm where they can play God by controlling characters and environments. Lately, as The Sims continues to attract players, the game seems more prescient than ever as people’s real and virtual worlds become increasingly blurred.
In fact, The Sims exploded in popularity during the pandemic. Last year, people played The Sims 4 for more than 1 billion hours collectively and created 376 million Sims avatars—more than the population of the U.S.