EA Teams With Influencer Bretman Rock to Position The Sims as 'a Self-Discovery Tool'

The international campaign includes two TV spots and a TikTok challenge that has already received over 7.8 billion views

With the ability to create whole virtual worlds, gaming publisher Electronic Arts (EA) has begun promoting the fourth entry into its successful gaming brand The Sims as a “self-discovery tool” by partnering with beauty influencer and social media personality Bretman Rock for its latest international campaign.