Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
It only took about five days for the Publicis Groupe digital consultancy Publicis Sapient to get funding, retain Oscar-winning director Ben Proudfoot and begin pre-production on three documentary-style films that promote its services. It eschewed the typical processes. There was no brief, RFP, concepts or reviews. Publicis Sapient just asked Proudfoot to go find the story.
With the films, Publicis Sapient is going far beyond standard b-to-b marketing practices in a bid to communicate its value to current and potential clients, attract new talent and increase employee morale.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in