Buyers Are Wasting Money on Alt IDs While Cookies Still Persist
New data from Adform shows buyers might waste more than 20% of a $1 million campaign over-targeting users with alternative IDs.
Google Delays Cookie Deprecation for the Third Time
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve [...]
Why Time’s Taylor Swift Feature Was Marked Brand Unsafe
The publisher’s most popular story of 2023 was demonetized by faulty technology.
How Agencies Use AI to Generate New Business
Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.
NBCU Fuels Advertisers’ Olympic-Sized Appetites for Programmatic and Shoppable Food Delivery
At One24, the company highlighted generative AI, shoppable capabilities and measurement enhancements.
Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech
The Oxford academic found a stimulating complexity in both worlds.
Why More Publishers Aren’t Transacting on Attention … Yet
Marketers can use guarantees strategically to avoid ad fraud.
Progressive Marketers Are Tracking a New Metric: Share of Model
Measuring how large language models like ChatGPT perceive your brand will become essential.
Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry
Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.
How Attention-Guaranteed Media Buys Will Impact the Industry
OMD and Playground xyz leaders offer perspectives on the attention economy.
Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes
OpenAI's Sora has agencies bracing for yet another AI disruption.
People Want to Know When AI Is Used in Ads, Research Confirms
A Publicis Media and Yahoo survey shows that people like to know when AI is used to create an ad.
SMBs Still Cautious Advertising on X Despite Lower CPMs
Despite lower CPMs, SMBs hesitate to advertise on X.
How Dotdash Meredith Helps Advertisers Convert From Cookies to Contextual
Dotdash Meredith's contextual solution,D/Cipher, launched in May, knits together insights from its 48 brands.
Pereira O’Dell’s Global AI Innovation Hub Connects Brands to Startups
Agency Pereira O’Dell launched Silverside AI in San Francisco, connecting AI startups with brands.