This is a Profile

DOJ’s Probe of Google Shifts to Search Dominance

Ad Tech & Mar Tech

Due to the government's new legal approach to the case, DoubleClick may escape regulation (for now).

This is a Profile

Oracle Launches Outcome-Based Measurement Tool

Ad Tech & Mar Tech

Collaborations with Visa and PlaceIQ to help marketers link digital ads to in-store visits.

This is a Profile

Google Makes a Play for Local Ad Dollars With Pandemic-Related Products

The company sees "enormous opportunity" in courting small businesses.

This is a Profile

Addressable TV Gets a Programmatic Boost

SpotX is bringing its tech to Project OAR and set-top boxes.

This is a Profile

Apple’s Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue

It could be more harmful than the projected effects of GDPR and CCPA.

This is a Profile

Procter & Gamble Names Flashtalking Its Global Ad Server of Record

Decision comes as advertisers increasingly seek more objective measurement providers.

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WFA Readies Cross-Media Measurement Standard

The goal is to stop showing people the same ad over and over again.

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Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020

The second quarter of 2020 was national TV ad sales' worst quarter on record, according to Magna.

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The Ad Industry Extends an Olive Branch to Apple

Trade body pens open letter asking for collaboration in developing post-IDFA fixes.

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Amazon Opens Twitch’s Ad Inventory to Programmatic Buyers

The streaming network is now part of Amazon Advertising.

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Facebook to Continue IDFA Collection After Apple’s Stay of Execution

Apple delays rollout of iOS 14 privacy provision, giving breathing room for Audience Network on iPhones.

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Google Marketing Team Admits Keyword Blocking of ‘Coronavirus’ Was Too Broad

Advertising and search giant pledges to spend $100 million in marketing dollars with news organizations.

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Inside the Collapse of Ad Tech’s ‘Once in a Lifetime’ Merger

After a year of regulatory scrutiny and the ravages of a pandemic, the Taboola and Outbrain merger is no more.

This is a Profile

Snap and Dentsu Join Forces for Innovation Partnership

Agency clients will have access to high-value opportunities on Snapchat.

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After 14 Years, IAB Is Getting a New CEO

The trade org's president, David Cohen, will take the reins from Randall Rothenberg.

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