AppsFlyer, Valued at $2 Billion, Raises Funds From Salesforce
The investment comes as Apple is making mobile attribution much harder.
Mondelēz Turns to MediaMonks, Publicis Groupe for New Content Production Model
The new model is designed to connect creative, data and media capabilities.
Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million
Telenor offloads cross-device unit after 2016 purchase.
As Ad Dollars Flow into CTV, Brand Safety Considerations Follow
Having more data and clearer definitions helps marketers make more savvy decisions on what content to block or allow.
Nielsen Unveils New ID System to Bolster Cross-Platform Measurement
TV advertising stalwart prepares data offering independent of cookies and mobile IDs.
Amazon Adds More Fire TV Inventory to its Ad-Tech Stack
Amazon is establishing itself as a challenger to the digital advertising duopoly of Facebook and Google.
AT&T’s Xandr Invest Platform Adds A+E Networks and Crown Media
Ad-tech unit eyes publisher and telco tie-ups to boost international expansion.
Meet Listory, the Latest Buzzy Newsletter Startup
A human-curated service from an unlikely source.
For Universal ID 2.0, Magnite and Index Exchange Join Forces With The Trade Desk
Two of the largest independent SSPs now support the post-cookie identity product.
Zeotap Raises $18.5 Million as Investments in Identity Continue
It closes out a Series C round after seeing 431% in growth.
PepsiCo Wants to Grow Its In-House Ad Measurement Unit
The brand uses ROI Engine to measure campaign effectiveness across channels.
How The Telegraph Is Building a Future Free From Third-Party Cookies
Publisher's first-party data tool already contributes to a 'substantial' amount of ad revenue.
Nearly 60% of Execs Expect Marketing Tech Budget Cuts in Coming Months
Nearly 60% of executives say they expect moderate or severe cuts to marketing tech budgets in the coming months as pandemic-related belt-tightening prompts leaders to examine the effectiveness of such [...]
What’s Next for the Antitrust Case Against Google?
The site's search apparatus is already in the DOJ's crosshairs, but some believe the probe could delve deeper.