Google Makes a Play for Local Ad Dollars With Pandemic-Related Products
The company sees "enormous opportunity" in courting small businesses.
Addressable TV Gets a Programmatic Boost
SpotX is bringing its tech to Project OAR and set-top boxes.
Apple’s Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue
It could be more harmful than the projected effects of GDPR and CCPA.
Procter & Gamble Names Flashtalking Its Global Ad Server of Record
Decision comes as advertisers increasingly seek more objective measurement providers.
WFA Readies Cross-Media Measurement Standard
The goal is to stop showing people the same ad over and over again.
Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020
The second quarter of 2020 was national TV ad sales' worst quarter on record, according to Magna.
The Ad Industry Extends an Olive Branch to Apple
Trade body pens open letter asking for collaboration in developing post-IDFA fixes.
Amazon Opens Twitch’s Ad Inventory to Programmatic Buyers
The streaming network is now part of Amazon Advertising.
Facebook to Continue IDFA Collection After Apple’s Stay of Execution
Apple delays rollout of iOS 14 privacy provision, giving breathing room for Audience Network on iPhones.
Google Marketing Team Admits Keyword Blocking of ‘Coronavirus’ Was Too Broad
Advertising and search giant pledges to spend $100 million in marketing dollars with news organizations.
Inside the Collapse of Ad Tech’s ‘Once in a Lifetime’ Merger
After a year of regulatory scrutiny and the ravages of a pandemic, the Taboola and Outbrain merger is no more.
Snap and Dentsu Join Forces for Innovation Partnership
Agency clients will have access to high-value opportunities on Snapchat.
After 14 Years, IAB Is Getting a New CEO
The trade org's president, David Cohen, will take the reins from Randall Rothenberg.