IAS to Provide Brand Safety and Fraud Protection for LinkedIn Audience Network

High-risk inventory will be filtered out before bids are even placed.

LiveRamp Shows Signs of Stability Despite Pullbacks From Struggling Customers

LiveRamp met its full-year earnings forecast, but the company added $3.5 million in bad debt and doled out millions in concessions to hurting clients.

OpenX Courts the Buy Side as Supply Path Optimization Heats Up

OpenX sees growth in the demand-facilitation side of its business just as the pandemic is forcing buyers and sellers to evaluate their supply chains.

Samsung’s Smart TV Inventory Now Available Programmatically

SpotX tapped as the initial monetization partner as linear and digital continue to merge.

US Antitrust Regulators Are Poised for Google Crackdown

After consulting ad-tech experts for months, action may come as soon as this summer.

Google Chrome Will Throttle ‘Resource-Heavy Ads’

The new Better Ads Standards update underscores Google's dominance in online advertising.

With Upfront Ad Dollars Shrinking, CTV Could Bring Much-Needed Flexibility to TV Buying

The coronavirus pandemic has halted upfront season, accelerating the TV industry's embrace of ad tech—but this poses dilemmas.

Ad Tech Braces for More Investigations Into the Programmatic Supply Chain

Trade groups and publishers are setting out to map programmatic advertising's "unknown delta."

How This New App Turns Streaming Data Into Income for Black Consumers

Angela Benton is founder and CEO of Streamlytics, the company that launched the Clture app in April.

Twitter Buys Mobile DSP CrossInstall as It Prioritizes Performance Ads

Twitter has bought CrossInstall, a mobile DSP, to boost its performance advertising capabilities and make MoPub more valuable for app developers.