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Procter & Gamble Names Flashtalking Its Global Ad Server of Record

Decision comes as advertisers increasingly seek more objective measurement providers.

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WFA Readies Cross-Media Measurement Standard

The goal is to stop showing people the same ad over and over again.

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Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020

The second quarter of 2020 was national TV ad sales' worst quarter on record, according to Magna.

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The Ad Industry Extends an Olive Branch to Apple

Trade body pens open letter asking for collaboration in developing post-IDFA fixes.

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Amazon Opens Twitch’s Ad Inventory to Programmatic Buyers

Ad Tech & Mar Tech

The streaming network is now part of Amazon Advertising.

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Facebook to Continue IDFA Collection After Apple’s Stay of Execution

Ad Tech & Mar Tech

Apple delays rollout of iOS 14 privacy provision, giving breathing room for Audience Network on iPhones.

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Google Marketing Team Admits Keyword Blocking of ‘Coronavirus’ Was Too Broad

Advertising and search giant pledges to spend $100 million in marketing dollars with news organizations.

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Inside the Collapse of Ad Tech’s ‘Once in a Lifetime’ Merger

Programmatic

After a year of regulatory scrutiny and the ravages of a pandemic, the Taboola and Outbrain merger is no more.

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Snap and Dentsu Join Forces for Innovation Partnership

Agency clients will have access to high-value opportunities on Snapchat.

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After 14 Years, IAB Is Getting a New CEO

The trade org's president, David Cohen, will take the reins from Randall Rothenberg.

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Oracle to Shutter Third-Party Data Services in Europe

Oracle has been notifying clients of the upcoming changes set to kick in Sept. 15.

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VideoAmp Hires Former OMG Exec to Create New TV Trading Currency

Jonathan Steuer will help buyers and sellers embrace audienced-based targeting.

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Ad Tech’s Data Leakage Problem Begins With Contract Talks

SSPs and DSPs hammer out deal terms that ultimately lead to privacy issues.

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Agencies Are Strengthening Their Ecommerce Chops, Including VMLY&R and Horizon Media

Tie-up with performance analytics company Profitero gives them greater access to online shopping data.

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Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

Diversity, Equity and Inclusion

CEO Terence Kawaja was spurred to action following nationwide unrest and BLM protests.