Ad-Tech Firms Seek Financial Relief (and to Save the Cookie)

The coronavirus' impact on Q2 ad spend compounds existing stressors.

Rubicon Project and Telaria Merge to Become the Largest Independent SSP

Despite uncertain times, Rubicon Project and Telaria are moving ahead to form the largest independent supply-side platform.

Publishers May Lower Their Standards on Ad Quality in Search of Revenue

As the economy trends downward due to coronavirus, publishers are left with tough decisions for short-term relief.

Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts

Platform invokes force majeure as GumGum proposes extended payment terms.

Apple’s Cookie-Blocking Update Causes Publishers More Pain

The iPhone maker initiates tracking restrictions in the market’s second-most popular web browser, Safari.

A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV

Marketers were scammed out of over seven-figures in yet another CTV fraud scheme, according to Pixalate.

SSPs Tighten Their Belts Ahead of Feared Economic Contraction

Coronavirus crisis is inducing a mood of caution among ad-tech players.

Media Agencies Are Rethinking Their Supply Chain to Combat In-Housing  

GroupM Premium Supply is poised for North American launch while Omnicom Media Group is incubating its own marketplace.

Ad-Tech Companies Are Finding Their ‘New Normal’ Amid Coronavirus Uncertainty

The work-from-home life and shrinking marketing budgets has sales people in ad tech searching for new best practices.

Can the Coronavirus Crisis Prompt a Correction in Brand Safety Tactics?

Publishers urge more ingenuity over keyword blacklisting as the pandemic impacts revenue.