Inside the IAB Tech Lab’s New Consumer Privacy Proposals

Can new tech standards plus enhanced accountability save programmatic as we know it?  

Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong

Despite knocks from regulators, data breaches and privacy regulations, investors aren’t shrinking from ad tech.

How Oracle Is Acclimating to a Pro-Privacy Climate

Oracle is getting creative to offset losses following third-party data restrictions.

What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight

Optimism over programmatic growth is muted by privacy headwinds, and more lessons from the weeklong conference.

What State-by-State Data Privacy Laws Mean for the Future of Programmatic

Major players need to support legislation on a federal level.

Here’s Who You Picked for Our First-Ever Best of Tech Awards Finalists

Nearly 50,000 of you weighed in on companies excelling in ad tech.

2019 Adweek Readers’ Choice: Best of Tech Awards Finalists Poll

Help us recognize the top advertising and marketing technology providers by voting in our inaugural Readers’ Choice: Best of Tech Awards. For the first time ever, we are putting the […]

How to Prove Value as Advertisers ‘Take Back Control’

S4 Capital chief Sir Martin Sorrell says that ‘every single client is looking at in-housing.’

AdRoll Group Rebrands as NextRoll, Promising Deeper Dives Into Data

New focus extends far beyond advertising, according to CEO Toby Gabriner.

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

AI, CDPs and blockchain are getting their moment in the Hype Cycle, according to the latest Hype Cycle for Digital Marketing and Advertising.