The Trade Desk Joins Alternative Ad-Tech Coalition Prebid

It's the first DSP to join the consortium, which is working to reduce the ad-tech industry's reliance on Google.

NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform

Ryan McConville takes newly created role heading up ad platforms and operations.

How Google’s Upcoming AdX Changes Could Affect Media Buys

Auction overhaul prompts a sigh from buyers as possibility of another tech tax looms.

Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever.

Here’s How Walmart’s Self-Service Ad Platform Stacks Up Against Amazon’s

Walmart is developing a self-service ad platform and API in a move straight out of Amazon’s playbook.

Programmatic Has a Ways to Go to Live Up to Its Potential

4A's and The 614 Group have co-authored a report on ad tech called The Future of Programmatic and Automation.

TikTok Is Running Ads Targeting Potential Facebook Advertisers

Multiple campaigns across Google search point to a possible attempt to sway marketers on the part of the short-form video giant.

Nestlé Is Doubling Down on Ad Tech

The CPG giant’s digital media hub aims for greater transparency, as the company looks to increase its programmatic spend.

Beyond Transparency, It’s Time to Start Maximizing Capability

Don't make fundamentally flawed decisions when it comes to programmatic advertising.

Microsoft Warns Its Advanced Chatbot Might Say Offensive Things

The software giant has released the blueprint for DialoGPT, its Reddit-trained AI, which programmers can decode—at their own risk.