DoubleVerify Raises $350 Million
The company is rumored to be prepping an IPO.
Kochava Rolls Out Identity Tool for Publishers Focused on CTV and Mobile
The ad industry's audience measurement challenges span multiple types of media.
How Agencies Are Adapting as Data Becomes More Important for Brands
Having a modern planning and reconciliation platform is a must now.
GroupM Continues Supply Chain Optimization Efforts with SpotX Partnership
The agency is adding video to its Premium Supply marketplace in the U.S.
Connected TV’s Growing But Unclear Role in Political Advertising
Linear still dominates political ad buys despite the spike in CTV audiences driven by the pandemic.
Pernod Ricard Addresses Online Hate Speech With New ‘Engage Responsibly’ Initiative
Pernod Ricard's Engage Responsibly initiative serves as a follow up to July's Stop Hate For Profit boycott.
YouTube Adds Zefr to Measurement Program
The two parties are teaming up on a brand safety and suitability measurement solution.
DOJ Files Antitrust Case Against Google, ‘Gatekeeper to the Internet’
Lawsuit claims Google holds an unlawful and anticompetitive position within search, according to reports.
IPO Rumors: Is Wall Street Ready To Embrace Ad Tech (Again)?
DoubleVerify, AppLovin appear to be exploring public offerings, fueling debate about bubbles or serious value.
Facebook Audience Network to Go Bidding-Only for iOS in Q2 2021
The transition was accelerated by impending updates to iOS 14 preventing it from collecting IDFAs.
What Marketers Need to Know About the Google Analytics Privacy Reboot
Google Analytics received an overhaul earlier this week to help marketers.
Pixability Widely Rolls Out Enhanced BrandShield Brand-Safety Solution for YouTube Ads
It is compatible with Google Ads and Google Display & Video 360.
Google Ads Rolls Out Attribution Features to YouTube
Move aims to help advertisers better understand how different ad types contribute to customer conversion.
Vungle Acquires AlgoLift to Optimize Its Mobile Advertising Capabilities
The in-app monetization platform's acquisition of the algorithm powerhouse will give advertisers actionable intelligence.