The Areas Where Brand Safety Measures Fall Short

Hiring someone to confront these shortcomings can help.

FreeWheel’s New Roster of Tools Intended to Simplify the OTT Buying Process

The company is offering 3 new 'tiers' for partners looking to purchase.

Advertisers Are Spending More in Addressable TV, But Some Aren’t Convinced It’s Worth It

Many are struggling to figure out what it means for their brand.

3 Ad-Tech Firms Received Nearly $100 Million in Funding Despite Industry Shakeups This Year

Investors aren't deterred by recent layoffs or bankruptcies.

Will the $4.4 Billion Epsilon Acquisition Create New Data Challenges for Publicis?

Analysts discuss what the group bought in its big-budget Epsilon acquisition.

Ads.Txt Could Save Ad Tech—If It Wasn’t So Convoluted

Though the IAB-driven initiative was created to increase transparency along the supply chain, experts report it's doing anything but.

4 Digital Stats That Caught Our Eye This Week

From app fraud to AI's diversity crisis, these are some numbers that stood out.

Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Players need to work together to overcome fragmentation challenges.

5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies

Though initially stressful, it could have long-term benefits.

Advertising Trade Groups Are Creating a Coalition to Push for a Federal Data Privacy Law

It's called Privacy For America.