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AppsFlyer, Valued at $2 Billion, Raises Funds From Salesforce

The investment comes as Apple is making mobile attribution much harder.

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Mondelēz Turns to MediaMonks, Publicis Groupe for New Content Production Model

Accounts

The new model is designed to connect creative, data and media capabilities.

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Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million

Telenor offloads cross-device unit after 2016 purchase.

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As Ad Dollars Flow into CTV, Brand Safety Considerations Follow

Having more data and clearer definitions helps marketers make more savvy decisions on what content to block or allow.

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Nielsen Unveils New ID System to Bolster Cross-Platform Measurement

TV advertising stalwart prepares data offering independent of cookies and mobile IDs.

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Amazon Adds More Fire TV Inventory to its Ad-Tech Stack

Programmatic

Amazon is establishing itself as a challenger to the digital advertising duopoly of Facebook and Google.

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AT&T’s Xandr Invest Platform Adds A+E Networks and Crown Media

Ad Tech & Mar Tech

Ad-tech unit eyes publisher and telco tie-ups to boost international expansion.

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Meet Listory, the Latest Buzzy Newsletter Startup

A human-curated service from an unlikely source.

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For Universal ID 2.0, Magnite and Index Exchange Join Forces With The Trade Desk

Ad Tech & Mar Tech

Two of the largest independent SSPs now support the post-cookie identity product.

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Zeotap Raises $18.5 Million as Investments in Identity Continue

Ad Tech & Mar Tech

It closes out a Series C round after seeing 431% in growth.

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PubMatic Files for IPO on Nasdaq

By filing its IPO, PubMatic joins the ranks of The Trade Desk, Magnite, Criteo and LiveRamp to become one of the handful of ad-tech companies traded in the public markets.

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PepsiCo Wants to Grow Its In-House Ad Measurement Unit

Ad Tech & Mar Tech

The brand uses ROI Engine to measure campaign effectiveness across channels.

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How The Telegraph Is Building a Future Free From Third-Party Cookies

Publisher's first-party data tool already contributes to a 'substantial' amount of ad revenue.

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Nearly 60% of Execs Expect Marketing Tech Budget Cuts in Coming Months

Performance Marketing

Nearly 60% of executives say they expect moderate or severe cuts to marketing tech budgets in the coming months as pandemic-related belt-tightening prompts leaders to examine the effectiveness of such [...]

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What’s Next for the Antitrust Case Against Google?

The site's search apparatus is already in the DOJ's crosshairs, but some believe the probe could delve deeper.