Procter & Gamble Names Flashtalking Its Global Ad Server of Record
Decision comes as advertisers increasingly seek more objective measurement providers.
WFA Readies Cross-Media Measurement Standard
The goal is to stop showing people the same ad over and over again.
Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020
The second quarter of 2020 was national TV ad sales' worst quarter on record, according to Magna.
The Ad Industry Extends an Olive Branch to Apple
Trade body pens open letter asking for collaboration in developing post-IDFA fixes.
Amazon Opens Twitch’s Ad Inventory to Programmatic Buyers
The streaming network is now part of Amazon Advertising.
Facebook to Continue IDFA Collection After Apple’s Stay of Execution
Apple delays rollout of iOS 14 privacy provision, giving breathing room for Audience Network on iPhones.
Google Marketing Team Admits Keyword Blocking of ‘Coronavirus’ Was Too Broad
Advertising and search giant pledges to spend $100 million in marketing dollars with news organizations.
Inside the Collapse of Ad Tech’s ‘Once in a Lifetime’ Merger
After a year of regulatory scrutiny and the ravages of a pandemic, the Taboola and Outbrain merger is no more.
Snap and Dentsu Join Forces for Innovation Partnership
Agency clients will have access to high-value opportunities on Snapchat.
After 14 Years, IAB Is Getting a New CEO
The trade org's president, David Cohen, will take the reins from Randall Rothenberg.
Oracle to Shutter Third-Party Data Services in Europe
Oracle has been notifying clients of the upcoming changes set to kick in Sept. 15.
VideoAmp Hires Former OMG Exec to Create New TV Trading Currency
Jonathan Steuer will help buyers and sellers embrace audienced-based targeting.
Ad Tech’s Data Leakage Problem Begins With Contract Talks
SSPs and DSPs hammer out deal terms that ultimately lead to privacy issues.
Agencies Are Strengthening Their Ecommerce Chops, Including VMLY&R and Horizon Media
Tie-up with performance analytics company Profitero gives them greater access to online shopping data.
Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart
CEO Terence Kawaja was spurred to action following nationwide unrest and BLM protests.