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DoubleVerify Raises $350 Million

The company is rumored to be prepping an IPO.

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Kochava Rolls Out Identity Tool for Publishers Focused on CTV and Mobile

Ad Tech & Mar Tech

The ad industry's audience measurement challenges span multiple types of media.

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How Ad Tech Is Recovering After a Rocky Summer

Mediaweek

How ad tech is paying its bills again in 2020.

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How Agencies Are Adapting as Data Becomes More Important for Brands

Ad Tech & Mar Tech

Having a modern planning and reconciliation platform is a must now.

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GroupM Continues Supply Chain Optimization Efforts with SpotX Partnership

The agency is adding video to its Premium Supply marketplace in the U.S.

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Connected TV’s Growing But Unclear Role in Political Advertising

Linear still dominates political ad buys despite the spike in CTV audiences driven by the pandemic.

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Pernod Ricard Addresses Online Hate Speech With New ‘Engage Responsibly’ Initiative

CPG

Pernod Ricard's Engage Responsibly initiative serves as a follow up to July's Stop Hate For Profit boycott.

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YouTube Adds Zefr to Measurement Program

The two parties are teaming up on a brand safety and suitability measurement solution.

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DOJ Files Antitrust Case Against Google, ‘Gatekeeper to the Internet’

Lawsuit claims Google holds an unlawful and anticompetitive position within search, according to reports.

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IPO Rumors: Is Wall Street Ready To Embrace Ad Tech (Again)?

Ad Tech & Mar Tech

DoubleVerify, AppLovin appear to be exploring public offerings, fueling debate about bubbles or serious value.

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Facebook Audience Network to Go Bidding-Only for iOS in Q2 2021

The transition was accelerated by impending updates to iOS 14 preventing it from collecting IDFAs.

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What Marketers Need to Know About the Google Analytics Privacy Reboot

Ad Tech & Mar Tech

Google Analytics received an overhaul earlier this week to help marketers.

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Pixability Widely Rolls Out Enhanced BrandShield Brand-Safety Solution for YouTube Ads

It is compatible with Google Ads and Google Display & Video 360.

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Google Ads Rolls Out Attribution Features to YouTube

Ad Tech & Mar Tech

Move aims to help advertisers better understand how different ad types contribute to customer conversion.

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Vungle Acquires AlgoLift to Optimize Its Mobile Advertising Capabilities

The in-app monetization platform's acquisition of the algorithm powerhouse will give advertisers actionable intelligence.

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