As News Coverage on Covid-19 Continues, Advertisers Ease Up on Keyword Blocking

Media buyers pulled ads against Covid-19 content in droves in Q1, but things are starting to change.

WPP Forms Pact With ‘Kid Tech’ Platform SuperAwesome

WPP has linked up with SuperAwesome as global pressure mounts on advertisers to comply with privacy laws.

Criteo Doubles Down on Retail Media With the Launch of a New Self-Service Ad Platform

Criteo eyes Amazon's share of retail media spend with the launch of its latest self-service ad product.

IAS to Provide Brand Safety and Fraud Protection for LinkedIn Audience Network

High-risk inventory will be filtered out before bids are even placed.

LiveRamp Shows Signs of Stability Despite Pullbacks From Struggling Customers

LiveRamp met its full-year earnings forecast, but the company added $3.5 million in bad debt and doled out millions in concessions to hurting clients.

OpenX Courts the Buy Side as Supply Path Optimization Heats Up

OpenX sees growth in the demand-facilitation side of its business just as the pandemic is forcing buyers and sellers to evaluate their supply chains.

Samsung’s Smart TV Inventory Now Available Programmatically

SpotX tapped as the initial monetization partner as linear and digital continue to merge.

US Antitrust Regulators Are Poised for Google Crackdown

After consulting ad-tech experts for months, action may come as soon as this summer.

Google Chrome Will Throttle ‘Resource-Heavy Ads’

The new Better Ads Standards update underscores Google's dominance in online advertising.

With Upfront Ad Dollars Shrinking, CTV Could Bring Much-Needed Flexibility to TV Buying

The coronavirus pandemic has halted upfront season, accelerating the TV industry's embrace of ad tech—but this poses dilemmas.