Marty Swant

Flipboard Is Debuting a Swipeable 'Promoted Roundup' Ad That Looks Like Instagram Carousel

Sony is testing the tool

Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling…

Facebook's New Dynamic Ads for App Installs Score Big Successes in Test Campaigns

Personalizing ads based on past web browsing

Facebook is launching its "dynamic ads" for mobile app installs which could help target people who might actually download an app—and who might actually also want to use it.  Facebook's latest…

Thanks to Google, You Can Now Take a VR Tour of New York's Holiday Window Displays

Retailers like Macy's and Bloomingdale's are participating

Can't make it to New York to walk along Fifth Avenue to experience the iconic holiday window displays? Google is helping wannabe visitors check them out in virtual reality. The company…

Pandora's New Premium Service Lets Users Pick What They Listen To

The $9.99 Spotify competitor launches early next year

Pandora is getting ready to launch Pandora Premium, an on-demand music offering that could let the music streaming service more closely compete with major players like Spotify and Apple Music. Pandora…

Instagram Users Can Now Like (and Disable) Comments

Could boost engagement while curbing abuse

Everybody who's ever said something witty underneath a photo or video on Instagram will now have a way to get Insta-awarded. Today, Instagram announced users can now like user comments in…

Clorox and HuffPost's RYOT Made a 360-Degree Video About Clean Drinking Water

Explaining waterborne illnesses and killing bacteria

Clorox is most often associated with cleaning kitchens and stains, but it's probably not a brand that comes to mind when you think about clean drinking water. To help raise awareness…

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

Early data is promising for 2017

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and…

Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

Teads publishers see promising results

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster…

Hearst's Snapchat Channel 'Sweet' Is Launching a Pop-Up Holiday Gift Guide

2-Day campaign sponsored by Maybelline

For anyone who might be looking for some holiday gift ideas to snap to Santa, Sweet,  the Snapchat-only publication created by Hearst, is running a pop-up holiday gift guide today…

You Can Now Get Prescription Lenses for Your Snapchat Spectacles

Mail-in orders from third-party provider start at $99

People with less than perfect vision who've been eyeing Snap Inc.'s highly coveted Spectacles will now be able to actually see when they snap.  Lens manufacturer Rochester Optical has started making…