Introducing Small Language Models, the Ad Industry’s Latest Gen-AI Fix
Move over, LLMs: More brands and agencies are testing the cheaper alternative, SLMs.
How Generative AI Is Changing the Advertising Industry
Microsoft Advertising's Kya Sainsbury-Carter on how AI is improving the advertiser experience.
OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy
The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.
How Gatorade Debuted Its New iD Membership Program In Las Vegas During the Super Bowl
Gatorade is at the center of PepsiCo's performance and wellness universe, and now it has a membership program.
Introducing AIQ: a New Podcast About Leveling Up Your AI IQ
The ADWEEK limited series, hosted by Cathy Hackl, is about the power of AI.
Pereira O’Dell’s Global AI Innovation Hub Connects Brands to Startups
Agency Pereira O’Dell launched Silverside AI in San Francisco, connecting AI startups with brands.
TechMagic Podcast: The Apple Vision Pro Is Here
In this episode, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing.
OpenAI’s @ Integration Feature in ChatGPT Makes Its Store More Appealing to Publishers
OpenAI's ChatGPT Store has added integration features, making custom chatbots more appealing for publishers.
Marketers, Beware of Using ‘Digital Focus Groups’ for Human Insights
When every advertiser has access to sophisticated AI and knows how to use it, the advantage will be entirely on how one puts their strategies into action.
TechMagic Podcast: Apple’s AI Update and Weird Pet Tech From CES
In this episode guest host Lee Kebler and producer, Lily Snyder take over hosting duty to discuss the week of AI.
Samsung’s Caveman Can’t Derail Wellness Goals as Brand Competes in Health Tech
Samsung promotes its AI-powered health app with a tale about a caveman friendship.
CES 2024 and Eureka Park Unveiled Tomorrow’s Neatest Trends in Consumer Tech
These pioneering products, still in their infancy, serve as crucial indicators of evolving consumer preferences.
Mastercard’s Gen AI Tool for Small Businesses Limits Bias
Built using OpenAI’s GPT4, Mastercard Small Business AI will be accessible to everyone.
TechMagic Podcast: Welcome to the Era of Spatial Computing
This week's episode is all about the Apple Vision Pro and spatial computing.
How Publishers Are Expected to Work With AI Firms in 2024
High-dollar deals between publishers and AI firms usually range in eight-figure amounts.