How Publishers Are Expected to Work With AI Firms in 2024

Data quality will dictate deal sizes and negotiating power

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The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality data are in the spotlight as AI firms eye lucrative deals to elevate their large language models and capabilities.

However, more lawsuits are coming down the pike in 2024, potentially overshadowing the influence of regulations, representing the next frontier of publishers’ thorny relationship with tech platforms.

The New York Times is suing OpenAI and Microsoft, alleging that the “widescale copying” conducted by their AI systems amounts to copyright infringement.



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