Samsung's Caveman Can't Derail Wellness Goals as Brand Competes in Health Tech

The work from Ogilvy New York promotes Samsung's AI-powered health app

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Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago.

A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year’s resolutions. The story follows a 25-year-old man trying to improve his wellness by jogging, eating right and getting enough sleep so that he has the energy to do the things he loves, like marathon karaoke sessions.



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