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Samsung is playing into people’s anxieties around switching phones with an ad inspired by teen horror movies such as “Friday the 13th.”
The spot is a follow-up to last year’s “Join the Flip Side,” by Wieden+Kennedy Amsterdam, which promoted the mobile brand’s foldable range through a satirical thriller in which the protagonist is haunted by foldable objects. That campaign’s success inspired Samsung to launch a sequel, where a group of campers try their best to avoid laying eyes on a dangerously seductive device.
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