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Amid a global slowdown in smartphone sales, Samsung is playing on some tech lovers’ deepest anxieties to persuade them to do the seemingly unfathomable: switch phone brands.
Samsung—which had the biggest smartphone market share worldwide as of July 2022—is gearing up for a busier fall sales period with a global campaign that puts the spotlight on its latest foldable range. The brand is trying to make foldable devices more mainstream, as demand for such phones rises—International Data Corp.
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