Barbarians and Dancers Help Promote Samsung's Foldable Phones as Devices of Escapism

The latest ads from Ogilvy continue the brand's 'Galaxy Unpacked' campaign

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Pre-pandemic there was a trend in entertainment shows towards big musical numbers and epic historical and fantasy battles—but that was before physical restrictions prevented such shows from being filmed. Well, as production has begun again, Samsung wants viewers to know they can experience the thrill of such scenes once more using their foldable Galaxy phones.

The ‘Unfold Your World’ campaign from Ogilvy includes a 30-second hero film that features dancers and barbarians at war who appear, as viewers tune in remotely through their Galaxy



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