In the world of advertising, a brand is only as successful as its ability to master digital transformation and keep up with the latest news, trends, strategies, and emerging technology within its vertical. Adweek’s digital transformation resources offer valuable insight for marketing novices and experts alike.
The defining feature of digital transformation in advertising is that it’s never static—something new is always emerging. By utilizing these articles, guides and other content sources, you’ll be able to stay up to date with the latest happenings from leaders like Meta and TikTok, and translate them into real-world benefits for your organization.

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Allianz Names R/GA London to Lead Global Digital Transformation

The agency said it planned to "reinvent" how people interact with insurance and financial companies.

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Vollebak Names R/GA London as Its Digital Innovation Partner

Vollebak's partnership with R\GA London will help push the clothing technology revolution.

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Xaxis Teams Up With Cavai for Post-Cookie Creative Offer

A Xaxis-Cavai partnership will aim to develop creative conversations programmatically.

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Flowcode Teams Up With Nascar to Put a QR Code on the Hood of a Race Car

The company partnered with Stewart-Haas Racing and Hunt Brothers Pizza.

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Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials

The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability [...]

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Signet Jewelers Acquires Jewelry Rental Service Rocksbox

The deal provides a new revenue stream for the parent of brick-and-mortar brands, such as Kay Jewelers.

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Walgreens’ Latest Product Innovation Is to Drive Growth With Bank Accounts

The retail pharmacy chain is getting into financial services.

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Why Marketers Plan to Continue Using QR Codes in a Post-Pandemic World

The tech can be an important measurement tool for physical activations.

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How an Agency’s Algorithm Helped Turn Popular Music Into Speech-Therapy Playlists

For many young people, speech therapy is a vitally important resource—but one that can sometimes get a bit monotonous. A new agency-led initiative, however, hopes to make the process more [...]

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Nordstrom Tosses Its Hat Into Shoppable Livestreams

It follows Walmart and JCPenney's success in the space.

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Crypto Publisher Decrypt Launches Token Cryptocurrency for NFTs

The 'six-figure' deal rewards readership with sponsored tokens.

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Target to Switch to Hybrid Remote and On-Site Work Model

The retailer is shuttering its offices at the City Center building, which represents nearly one million square feet, in downtown Minneapolis.

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Instacart Bags $265 Million in Consumers’ Love Affair With Online Grocery

The move more than doubles Instacart's valuation to $39 billion.

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Payless Lifts the Curtain on Its US Comeback

Payless has an ambitious plan to open 300 to 500 stores over the next five years.

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For His Encore, Jet.com Co-Founder Nate Faust Aims to Make Delivery Sustainable

Faust's new startup Olive is an ecommerce platform with hundreds of brands.