Allianz Names R/GA London to Lead Global Digital Transformation

The appointment came following a pitch to evolve the financial brand's digital services

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Financial services company Allianz has named agency R/GA London as its global digital innovation partner to evolve its digital services and communications as part of its commitment to its 83 million customers across 70 markets.

Headquartered in Munich, Germany, Allianz is the world’s largest insurance company while also offering asset management services. Following a pitch, R/GA, an Interpublic Group company, has been tasked with handling innovation development for Allianz as it looks to support the evolution of its digital customer experience as well as its omnichannel strategy.

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