Payless Lifts the Curtain on Its US Comeback

A new space in Miami provides an interactive, personalized shopping experience

Footwear retailer Payless is opening its first physical store today in North Miami.
Footwear retailer Payless is opening its first physical store today in North Miami. Payless

Roughly two years after Payless disappeared from the U.S. retail landscape, the footwear brand is staging a comeback with a new location near the brand’s headquarters in North Miami, Fla.

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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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